New! Reef Runner Flash Shad

Seeing is barely believing when you first drop a Reef Runner® Flash Shad into the water. Its insane flash is unlike any bait you've ever seen-impossible to miss, even in stained or dirty water. This lipless crankbait is configured with actual inset mirrors on its sides, which throw off amazing amounts of light in every direction as you rip it through the water. Even better, the Flash Shad has a rattle chamber, which you can trigger with almost no effort; just a small lift, and its super-tight wiggling action gets those rattles working to send out the call. And with its slower drop speed, the Flash Shad is perfect for springtime water temps. Obviously, walleye and other game fish are in big trouble now!

• Insanely flashy lipless crankbait
• Uniquely configured with actual mirrors on the sides
• Rattle chamber
• Super-tight wiggling action
• Slower fall-great for colder water