New! LIVETARGET Sunfish

Go as realistic as possible with the LIVETARGET® Sunfish, a swimbait created to replicate a real sunfish in every deceptive detail. Thanks to an advanced injection laminate process, the LIVETARGET Sunfish swimbait with Injected Core Technology achieves peerless panfish mimicry with 3-D eyes, sculpted details, and multicolored metallic hues layered within a transparent exoskeleton. Light refracts throughout the entire lure creating a vividness underwater other swimbaits can't match. An oscillating tail imparts natural side-to-side swimming movement with subtle head wobble. Split belly and dorsal fin ensure effortless rigging with optimal hook concealment and strike-securing placement. Available in a lineup of versatile colors ready to deceive anywhere you like to fish, the LIVETARGET Sunfish swimbait serves up exactly what bass look for in a favorite baitfish meal.

• Ultra-realistic swimbait
• Injected Core Technology
• Multicolored metallic hues
• 3-D eyes
• Robust exoskeleton with sculpted details
• Split belly and dorsal fin for easy rigging