New! BOOYAH Flash Point Deep-Diving Jerkbait

Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH® Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections that fish are used to, the Flash Point's blade creates a unique top-down flash, mimicking an injured baitfish in a way predators can't ignore. Suspended at an optimal 45° angle, this BOOYAH jerkbait responds to every rod twitch with a lifelike darting action, amplifying its fish-attracting power. Thanks to an internal tungsten weight system, the Flash Point casts effortlessly across long distances, allowing you to cover more water efficiently. Once in action, the lure dives to 6' and stays in the strike zone, making it an excellent choice for both searching and targeted presentations. This jerkbait comes primed for solid hooksets with 3 razor-sharp treble hooks-just tie it on and start catching. Add an innovative edge to your fish-catching lineup with the BOOYAH Flash Point Deep-Diving Jerkbait.

• Ideal for use with live sonar
• Unique head blade creates top-down flash
• Suspends at an optimal 45° angle
• Lifelike darting action
• Internal tungsten weight system
• 3 razor-sharp treble hooks