New! Bill Lewis Zig-Zag

Add even greater excitement to your topwater presentations with the Bill Lewis Zig-Zag. When rigged in front of a walking bait or popper, this topwater lure imitates a small predator chasing a baitfish. Nearby surface feeders will quickly take notice, eager to seize the opportunity for a meal of their own. With the potential to stir up a feeding frenzy, the 2-lure topwater technique gives you the chance to catch multiple fish in quick-strike succession. Maybe even a monster! If you want to take your topwater thrills to the next level, twitch the Zig Zag from Bill Lewis in tandem with a favorite topwater lure and get ready for all-out fishing fun.

• Rig in front of a walking bait or popper
• Imitates a small predator chasing a baitfish
• Stirs up a topwater feeding frenzy