New! Berkley Krej Jerkbait

Take full advantage of forward-facing sonar techniques with the truly revolutionary action of the Berkley® Krej® Jerkbait. Unlike conventional jerkbaits, the Krej lure swims upward in the water column and falls backward on the pause toward its target. You'll be able to gauge fish reactions on the sonar and work the bait back to the fish just right to trigger strikes. Fish it topwater or subsurface and let the natural darting movement go to work. Berkley Krej Jerkbait comes equipped with 2 ultra-sharp treble hooks.

• Designed with Forward Facing Sonar in mind
• Swims upward in the water column
• Backward fall on a pause
• Fish sub-surface or topwater